The Numerati: How They'll Get My Number and Yours - Softcover

"'The Numerati' is a kind of travelogue, a report from the shadowy regions where data mining, the search for new algorithms and the divination for the hidden meanings disclosed by our choices animates a type of research that was impossible to imagine before the computer . . . an interesting book . . . Baker knows well that the Numerati cannot answer the big questions, like where do we go from here? But perhaps they can help us avoid falling off whatever cliffs we decide to peer over."

Comparable to The Long Tail and Freakonomics, this is a book of complex ideas written for the general reader.
Broad international appeal.