eBay? Strategies: 10 Proven Methods to Maximize Your eBay Business - Softcover

Wingo, Scot

3.48

23 ratings by Goodreads

9780321256164: eBay? Strategies: 10 Proven Methods to Maximize Your eBay Business

Softcover

ISBN 10: 0321256166 ISBN 13: 9780321256164

Publisher: Prentice Hall, 2004

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"Scot Wingo is the eBay strategist. His depth of insight is unparalleled in the industry. eBay™ Strategies is essential for those who make their living online."

--Scott Samuel, Founder, Honesty.com Founder/CEO, Ethical Technologies, L.L.C.

"eBay™ Strategies is a must-read for anyone serious about growing their eBay business. I know because the strategies discussed in this book have helped us become one of the fastest growing businesses on eBay."

--Randy Smythe, President/Owner, Glacier Bay DVD (glacierbaydvd)

"The advice provided in eBay™ Strategies will help any business achieve a fast start-up on eBay. We have used Scot Wingo's strategies to grow our business to a huge volume. His advice is top-notch."

--Suzanne Hallam (pugster888), Fastest growing eBay seller in Q2 2004

"I have met hundreds of eBay scholars over the years, but very few are on a par with Scot Wingo. Scot combines an intimate knowledge of eBay and its workings with a healthy level of skepticism and clear thinking. I found his book to be both entertaining and informative."

--Jay Senese, Cofounder, JayAndMari

"Scot Wingo's new book is a must-read for sellers attempting to boost their eBay business to the top level!"

--Bill Bogardus (biggbill), Top eBay PowerSeller

"The insight, clear explanations, and selling methods in eBay™ Strategies are going to create hundreds, if not thousands, of new Platinum PowerSellers!"

--Mike Enos, Editor, PlatinumPowerSeller.com newsletter

The savvy business book for established eBay sellers who want to break through to the next profit tier!

Scot Wingo, a leading authority in the online auction industry, has captured best practices from 3,000 of eBay's most successful businesses and crystallized them into 10 proven strategies for taking your eBay business to the next level. Whether you are just getting started selling on eBay or have been at it for years, the proven methods presented in eBay™ Strategies will take you beyond the basics, helping you maximize your business while avoiding common mistakes that cost you time and money. If you're dreaming of greater success on eBay, get ready to turn dreams into reality!

Drive to $1 million and beyond--learn how to break through the "eBay plateau."
Discover winning strategies created specifically for eBay.
Learn to use the "Five P's"--Product, Price, Promotion, Placement, and Performance--to think strategically about your eBay business.
Participate in the eBay™ Strategies companion blog and eBay discussion group.
Stop making the killer mistakes that keep you small.
Beat your toughest competitors, whoever they are.
Control costs: fees, shipping, deadbeat customers, and more.
Sell MORE with less effort.

"synopsis" may belong to another edition of this title.

Synopsis:

In recent years, a significant number of individuals, small and mediumcompanies, and Fortune 500 business have used eBay to build or complement abusiness. In 2003 eBay posted revenues of $2.17 billion and listed 970 millionitems. Business is booming. Some sellers buy products at wholesale and resellthem on eBay while others take advantage of the Internet to sell their ownunique products. Still others, companies such as Sears, have had tremendoussuccess selling DVDs and digital cameras. In the race to jump on thebandwagon, a flurry of books were published that taught sellers how to start aneBay business. These books offered very basic building blocks, technical how-tos,and tactical approaches on how to start a new eBay business. Now,businesses are hitting a wall. They are finding that eBay as a sales channel andan Internet business requires a very unique set of skills combined with nontraditionalstrategies in order to grow and compete in a crowded onlinemarketplace. This will stand out from others in its strategic approach tocommon problems faced by the small to mid-size businesses.

Tapping hisfirsthand experience, Wingo provides practical solutions for solving issues andincreasing revenue. He shares his proprietary methodology for expanding aneBay business and offers many applicable case studies that readers won't findanywhere else.

About the Author:

Scot Wingo is president and CEO of ChannelAdvisor, which provides auction and marketplace management software and services to a wide range of companies, including IBM, Best Buy, Dell, Glacier Bay DVD, and 47th Street Photo. ChannelAdvisor processes more than $30 million/month in transactions on eBay and has won two eBay Star developer awards.

"About this title" may belong to another edition of this title.